Building with Green Materials

The word “green” has joined the ranks of popular catchwords such as “natural,” “organic,” and “light.” It is used in advertising products and services to make consumers feel good about their purchases. Some companies are guilty of “greenwashing,” meaning they make unsubstantiated claims about the environmental benefits of the product that may be misleading, unverified, or untrue. It is up to the consumer to ask questions like those posed by Brian Milani in “Building Materia